Each social media outlet has a specific way it is designed with little differentian between accounts. However, I have found that despite the uniformity of these sites, successful design of a websites includes design of its social media brands as well.
For example, Huffington Post's Twitter page I would say is well designed. Yes, it looks like every other Twitter pages, but the way they craft their posts is what sets them apart.
For example, Huffington Post's Twitter page I would say is well designed. Yes, it looks like every other Twitter pages, but the way they craft their posts is what sets them apart.
I know I sound like a broken records, but one thing I love that Huffington Post does is that it tweets images with its stories. According to a study done by tweet scheduling website Buffer, tweets with images receive 18 percent more clicks than their image-less counterparts. They also got 89 percent more favorites and 150 percent more retweets. However, the study did not specify which images got the most clicks.
Another design element the Huffington Post does well is that it's brand is clearly communicated. The big "H" icon which users know stands for Huffington Post carries as a nice, uniform icon throughout the site.
I think one of the most interesting aspects of social media design is the biography section. Huffington Post decided to make its description fun, offering a humorous description for all of its possible users. It also has the link to its website, which is key.
Viewers can see that the Huffington Post keeps its social media sites uniform and consistent posting the same message about the audience it attracts but chnaging its strategy in what it posts to each different account.
It's Facebook as the same visual appeal, same logo and same slogan keeping the brand consistent.
Another design element the Huffington Post does well is that it's brand is clearly communicated. The big "H" icon which users know stands for Huffington Post carries as a nice, uniform icon throughout the site.
I think one of the most interesting aspects of social media design is the biography section. Huffington Post decided to make its description fun, offering a humorous description for all of its possible users. It also has the link to its website, which is key.
Viewers can see that the Huffington Post keeps its social media sites uniform and consistent posting the same message about the audience it attracts but chnaging its strategy in what it posts to each different account.
It's Facebook as the same visual appeal, same logo and same slogan keeping the brand consistent.
It's YouTube channel has the same feel with the signature "H" logo. However, in each social media platform, the background or static image that greets readers at the top of the site changes. On YouTube, it is a photo of the New York City skyline. I would assume different backgrounds are one way Huffungton Post attracts the different audiences it does with each platform.
While Huffington Post also has a LinkedIn and other social media accounts, the last account I wanted to show was its Instagram account. Interestingly enough, its Instagram doesn't have the same color scheme in its logo as its other accounts. The "H" is white and the background is green, which disrupts the usual color scheme users are accostomed to seeing. However, this could be because Instagram's image format did not allow for the logo to be sized properly. A different element of HuffPost's Instagram account is that it gives the disclaimer that images with the #huffpostgram hashtag could be used on its website. This is what sets HuffPost's blog posts apart from posts news organizations create. I do not like how the recently posted photos make up its static background, but the image sizes make for a visually appealing collage.