These two publishing companies are arguably among the largest newspaper publishing companies in the U.S. and their websites are similar—big feature images, a simple navigation bar and clear brand placement at the top of the page. I like both styles because they have a clear hierarchy of content, easy navigation and large images. However, when Tribune rolled out its new digital format last year, the company was looking out for its mobile customers.
"The website is geared toward mobile users, an increasingly important platform with the proliferation of smart phones and tablets. Features include responsive design that adapts automatically to any size screen; endless scrolling, which enables readers to browse the site without dead ends; more multimedia stories; and easier ways to share stories through social media," according to Tony Hunter, CEO of Chicago Tribune Media Group.
Unlike Tribune, Gannett, designs their sites with a navigation bar up top, and the publication's name in the upper left-hand corner. They have a handy quick links bar to the left as well. They also have a large featured story with featured image and a scrolling list of other featured stories from the sites different sections. They have the latest updates block to the right of the large featured stories. Below the large featured stories are interesting headlines, wach accompanied by an image to form story blocks. The design makes sense and is pleasing to the eye. As a user, I can successfully navigate the site.
The aspect I don't like about Gannett's sites is that they all
I understand they want to keep a consistent brand, but I think some sites are not fit for it—for example, the difference of content organization of broadcast and print sites. However, the sites does do a good job of bringing multimedia together, a concept many sites are having a hard time doing.
Another interesting part of its navigation is that when a page is opened, it pops out into a page within the page the visitor was on.
Maybe the golden mean solution would be to have a Gannett homepage and Tribune layout for each individual story. Who wants to design me that for my website?