In the age of mobile reads, people skim and scan the information they read on their phone and pick out words and sentences to interpret the meaning of an article, email or whatever piece of writing , according to studies from the Neilson Normon Group.
The user experience research group published those findings in 1997, and guess what? They still hold klout today. And these findings can be translated to reflect how people read content on their smart phones .
A few examples include:
- The F-model for reading content: I like to think of this as the hierarchy model. Basically, what's big and first is read with higher priority and more attention than the rest of the content. Also, people in the study(English speakers/readers) pay more attention to the left side of the content since they read from left to right. Makes sense, right? I'm late to discover this model, but researchers proved that people read like this through eyetracking studies. The heatmap below (although it is of a desktop screen) illustrates this well. Cool right?